Privacy Policy

Maternal Relief Co. is a maternal wellness brand operated by IMS Experts. This Privacy Policy explains how information collected through maternalrelief.com is handled in connection with our products, services, insurance verification, patient intake, and related operations.

Throughout this policy, references to "Maternal Relief Co.," "we," "us," and "our" refer to the operations of the Maternal Relief Co. brand.

Information we collect

Retail purchases and checkout. When you buy products through our online store, we collect your name, email address, phone number, shipping address and the products you order. Card payments are entered into and processed by Square, our payment processor. We do not receive or store your full card number.

Insurance verification and eligibility requests. When you request insurance verification or use our eligibility tools, we may collect your contact details, date of birth, insurance carrier, plan and member information, and the products you are interested in.

Patient intake, prescriptions and referrals. When you or your healthcare provider submit an intake form, upload a prescription or send a physician referral, we may collect contact details, insurance information, physician information, due date or delivery information, the equipment requested, and medical information contained in prescriptions or referrals.

Consent and insurance documentation. When you order a breast pump or other equipment through insurance, we record the acknowledgments and consents you provide, including which version you agreed to and when, along with any order packet or supporting documentation you submit.

Messages. Information you include when you contact us by form, email or phone.

Newsletter. If you join our community email list, we collect your email address and the page where you signed up.

Website and device information. Like most websites, our hosting provider receives standard technical information, such as IP address, browser type and the pages requested, to deliver and protect the site. See "Cookies, browser storage and analytics" below.

How we use information

Maternal Relief Co. uses information to:

• Process, fulfill and ship retail orders;
• Verify insurance coverage and eligibility;
• Coordinate patient intake, prescriptions and physician referrals;
• Prepare, submit and manage medical equipment billing and the documentation needed for insurance claims; this billing is performed by the legal operator of Maternal Relief Co., not an outside billing company;
• Communicate with you, your healthcare providers and your insurance carrier about your order or request;
• Send order, shipment and request-related emails, and newsletter emails you have signed up for;
• Respond to questions and provide customer support;
• Maintain business records, prevent fraud and misuse, and protect our website;
• Comply with legal, regulatory and insurance-payer requirements.

How we share information

We do not sell your personal information. We share information only as needed to provide and coordinate our services, with:

• Insurance carriers, to verify coverage and eligibility and to submit claims for medical equipment;
• Healthcare providers, such as your physician, to obtain or confirm prescriptions and required documentation;
• Payment processors: Square, for retail payments and related customer records;
• Suppliers, manufacturers and fulfillment partners, to source, prepare and deliver your products;
• Shipping carriers, to deliver orders and provide tracking;
• Authorized service providers that support our operations, such as companies that host our website, store form submissions and uploads, and send our emails;
• Google Analytics, only if you accept optional analytics, and only as described below;
• Others when legally required, such as to comply with law or legal process, or to protect the rights, safety and security of our customers, our business and others.

Protected Health Information and HIPAA

Maternal Relief Co. is operated by IMS Experts, which maintains an established Notice of Privacy Practices governing the use and disclosure of protected health information where applicable under the Health Insurance Portability and Accountability Act (HIPAA).

Information collected in connection with insurance verification, medical equipment orders, prescriptions, patient intake, and related healthcare services may be subject to additional privacy protections under applicable federal and state laws.

Where HIPAA applies, protected health information is handled in accordance with applicable HIPAA requirements and IMS Experts' Notice of Privacy Practices. Individuals may request a copy of the applicable Notice of Privacy Practices by contacting us at maternalreliefco@gmail.com or 817-453-9767.

Cookies, browser storage and analytics

Essential storage. We use essential browser storage and cookies to run the site. For example, your shopping cart and your privacy choices are saved in your browser's local storage on your device. These are always on because the site does not work properly without them, and they are not used for advertising.

Optional Google Analytics. With your permission, we use Google Analytics 4 to count visits to a limited set of general information pages: the homepage, the catalog, product category pages, About, FAQ and our Final Sale Policy. Google Analytics is off until you choose "Accept Analytics." It is never used on our contact, coverage, in-network, body relief map, eligibility quiz, insurance verification, patient intake, prescription, physician referral, breast pump consent, cart, checkout, order confirmation, account or privacy pages.

When analytics is enabled, we send only page views and basic engagement timing for those pages, with a cleaned page address and a generic page title. We do not send form entries, search terms, medical or insurance information, names, email addresses or order details to Google. Google receives standard device and connection information (such as IP address and browser type) and sets analytics cookies in your browser. We have turned off Google Signals, advertising personalization and enhanced measurement, and we have set the Google Analytics data retention setting to 2 months. That setting governs how long Google Analytics keeps the event-level and user-level data it covers; it does not necessarily apply to all information Google processes or retains, and it does not apply to any other information Maternal Relief Co. keeps.

Internal Advertising Attribution. With your consent to optional cookies and similar technologies, we may temporarily store limited advertising attribution information in your browser's session storage when you visit our website through a Google advertisement. This information includes the advertising source, an approved campaign identifier, and the date of your visit. If you subsequently submit an insurance verification request, these details may be securely associated with your request to help us evaluate advertising effectiveness through aggregated reporting accessible only to authorized administrators.

We do not retain Google advertising click identifiers or transmit insurance verification submissions, patient information, or submission-related conversion events to Google Ads or other advertising platforms. You may decline or withdraw optional tracking consent at any time, which prevents or clears attribution information stored in your browser. Advertising attribution information associated with submitted requests is removed from our database after 13 months; underlying insurance and medical documentation is retained separately in accordance with applicable requirements.

Accepting, rejecting or withdrawing consent. When you first visit, you can choose "Accept Analytics" or "Reject Optional Analytics." Your choice is remembered for one year, after which we will ask again. You can change or withdraw your choice at any time through Cookie Preferences (also linked in the footer of every page). If you withdraw consent, analytics stops and we attempt to remove Google Analytics cookies from your browser. You can also use Google's Analytics Opt-out Browser Add-on.

Emails

We send transactional emails about your orders, shipments and requests. Newsletter emails are sent only if you sign up, and each one includes an unsubscribe link.

Data retention

We keep information for as long as reasonably needed for the purposes described in this policy, including fulfilling orders, supporting insurance claims, maintaining business and billing records, and meeting legal, regulatory and insurance-payer obligations. Retention periods vary depending on the type of information and our obligations.

Security

We use administrative and technical safeguards designed to protect the information we hold, including limiting access to people who need it to do their work. No website, transmission or storage system can be guaranteed to be completely secure.

Your privacy choices and rights

• Accept, reject or withdraw optional analytics at any time through Cookie Preferences.
• Unsubscribe from newsletter emails using the link in any newsletter.
• Contact us to ask about, update or correct your information.
• Depending on where you live, you may have additional rights under applicable law, such as to request access to or deletion of certain information. We will respond to requests as required by applicable law.

Children

Our website is intended for adults. We do not knowingly collect information online from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the "Last updated" date above.

Contact us

If you have questions about this Privacy Policy or your information, please contact Maternal Relief Co. at maternalreliefco@gmail.com or call 817-453-9767. You can also reach us through our contact page.